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 Expired
You put your house up
for sale and what happened? The listing expired without a
sale. You want to know why. What went wrong?
Like all potential
sellers, you hoped your house would sell quickly. Some
houses do. But, some houses don't. In this market
there are many more expired listings than there have been in
years past.
What do you do now?
If your listing has expired and now you really want results,
Sharon can help. Don't worry about the failure of the
first effort. Sharon will bring new energy and
ideas. The home sale you want is still well within reach.
If you are truly
committed to selling, Sharon will commit to help you. An
expired listing usually reflects a problem in one or more of
four major areas: Communication, Price, Condition or
Marketing.
Communication
Teamwork between
Seller and Agent is essential to know how to create, implement
and modify a marketing plan for success. Sharon
holds each clients file in her hand at least twice each week and meditates on the individual situation. Sharon has a
system to daily determine if any follow-up contacts need to be
made. Sharon constantly monitors the market. Sharon
contacts her clients as often and in whatever method they
desire.
Price
This is the most
common culprit for the lack of a sale. An incorrectly
priced house attracts the wrong buyers or worse - no buyers at
all. Sharon understands the current real estate snapshot.
Sharon will prepare an up-to-date market analysis for you prior
to listing and keep abreast of the changing market conditions
during the time she is marketing your home. Pricing is an
art as much as it is a science. Not all Realtors are the
same. Call Sharon and ask her to show you how she can sell your
house for more money in a faster period of time that the average
agent.
Condition
Is your house someone
else's dream home? When buyers enter, do they think,
"I love this house!". A house in move-in
condition invites a sale. (see Preparing
to Sell) OR Are you hesitant to take care
of major items? For instance, did you offer an allowance
for new carpet instead of installing it? While prospective
buyers are trying to imaging what new carpet will look and feel
like, they likely are discounting the price still further for
the worn carpet they see. A house in like-new condition
sells the fastest and receives the best price because it
outshines the competition. Call Sharon and ask her to tour
your home with a "Buyers Eye".
Marketing
"Advertising
doesn't sell houses, Real Estate professionals do."
Sharon will create an individualized marketing plan based on
your house, the current market and your personal goals.
See Marketing Plan
If you are ready to
re-list an expired listing, or are just considering it, Sharon
welcomes your call.
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